Why Blog Posts are Important for your Business Growth

1.   Increases Traffic

There are three ways in which people would generally find your website:

●     They could type your name in the search engine, but they are the audience that you already have, they know who you are, and they are already considering you. This way does not get you any more traffic than what you already have.

●     You can pay for getting traffic by buying an email list, mail them, hope that people will click on the emails. This is rather expensive and of course, illegal.

●     You can pay for traffic by placing a lot of advertisements, which, even if not illegal, is pretty expensive.

So the question is how do you drive traffic to your website? Blogging.

Think about how many pages you have on your website and how often you update your pages or if you even have a reason to update those pages. It is not like you can update your ‘About Us’ page regularly.

Blogging provides the solution to both these problems.

Every time you add a blog post to your business website, it means one more indexed page on your website, one more opportunity for you to show up in the Search Engine Results Page and drive traffic to your site. To make it easier to understand, try to think of blogging as fishing, the more hooks you have in the water, the higher your chances of catching a fish. Similarly, the more indexed pages you have on your website, the higher is your online visibility. The more pages you have, the more chances you have to rank for the related keywords.

2. Establishes Authority

Establishing authority over your competitors is the best way to stand out in the market. The best business blogs out there answer questions that their customers, leads, and potential customers might have. When you consistently create content which is helpful for your target audience, it will establish you not only add a trustworthy source but also an authority. This tool is very handy for sales and service professionals.

Establishing authority might not be as concrete as leads and traffic, but it is quite powerful.